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TikTok is introducing a new feature that enables them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This step comes as the company disclosed that it currently hosts more than 1 bn AI videos.

Trial and Implementation

The update is in a pilot phase over the following weeks before a full-scale rollout. This development aligns with a rise in AI content, fueled by recent video-generation tools.

AI Proliferation Online

Recent reports that approximately a tenth of the quickest rising channels on a competing service exclusively feature clips produced artificially. A considerable share of this content is deemed “AI slop”, a label for inferior, mass-produced content that is often nonsensical or dreamlike.

“We know from our community that many people like content produced via AI tools, ranging from AI artwork to informative clips, and we want to give people the option to adjust the amount of that, depending on their own preferences,” said a platform representative.

AI on the Platform

The service disclosed that there are currently 1.3 billion videos on its network tagged as made with AI. Collectively, in excess of 100 mn media items are submitted to the service each day, making AI-generated material a relatively small percentage of its complete catalog.

Customizing Your Feed

Members will be in a position to reduce or increase the level of artificial media they view by opening the “manage topic” setting in the app and picking AI-made media. Additional categories that currently be controlled under the setting encompass current affairs, fashion, beauty, and dance.

AI Disclosure Rules

TikTok’s policies mandate users to tag lifelike artificially created content, and it prohibits harmful AI impersonations of public figures or emergencies. Any realistic artificial content that is unmarked can be taken down under its user guidelines.

In addition, the service will now apply an “AI-made” tag to content made using its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This step is designed to help prevent users from attempting to evade the disclosure requirement.

Educational Initiatives

The platform is also establishing a two million dollar AI literacy fund for specialists and organizations to produce educational content about using AI responsibly. This project will benefit non-profit groups specializing in training computer science.

Moderation Strategy

TikTok has supported its safety measures, amid debate over intentions to lay off hundreds of safety staff in the United Kingdom. It is planning to eliminate a significant number of roles in its trust and safety division in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.

A senior executive stated that people-led review would still have a role, but artificial intelligence can safeguard staff by filtering out the most distressing content prior to it is viewed by people. TikTok announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.

We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”