Sam Fender gives £25,000 cash award to small music venues

The artist holding his trophy in the North East
He received the honor recently in Newcastle

The artist has given the entirety of his twenty-five thousand pound Mercury Prize winnings to the trust for venues, which works to save the United Kingdom's small music venues.

The star was awarded the cheque on 16 October as his third album People Watching was chosen as the top album of the previous year.

The musician has decided to donate the funds to the Music Venues Trust, in acknowledgment of the essential function small stages had in his initial steps.

"I would not have achieved my current career if it wasn't for all the performances I played around the area, and further afield, when I was beginning," said Fender. "These venues are legendary, but they are struggling."

From early 2023 onward, over 150 of these locations have permanently closed – roughly one-sixth of the whole industry in the UK.

Over the past year, major artists such as Pulp, the group Coldplay, the singer Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its attempts to help venues survive, by adding a modest fee to their ticket costs, which supports local stages.

He also participated, collecting in excess of £100,000 on his recent tour to support 38 grassroots venues across the UK.

These funds assisted locations that were confronting potential shutdown due to challenges caused by water damage, fires and personal losses, as well as licensing issues, legal disputes and neighbor objections.

Other venues obtained monetary aid in improving facilities and sound and lighting systems that positively impacted musicians and audiences.

"The concept that revenue from concerts in big venues backs the smaller venues, where it begins for artists like me, is just logical," Sam Fender has commented.

The band Pulp performing
The group are one example who contributed their honor winnings to good causes

The musician is not the first artist to contribute his honor winnings to charitable organizations.

When Pulp received the trophy in the mid-90s for their album Different Class, lead singer Jarvis Cocker declared that the act would contribute their cash to the charity War Child.

That year, artist Ms Dynamite split her bounty among multiple good causes, like the NSPCC and a Sickle Cell charity.

"And I donated a grand to Highgate Newtown, to their gymnastics program, because I practiced gymnastics when I was growing up and they needed updated gear," Ms Dynamite told the media.

In recent years, they contributed their winnings to the community center that supported their act, as well as other independent music bodies.

Additionally winners that year M People donated their award to a MS organization after a close contact was diagnosed the illness.

"The victory was ample," stated vocalist Heather Small. "The cash was the cherry on top but we could do without the cherry, because we had the honor. So our success touched somebody else's life."

Last week, the trust announced it had protected two local spots in that region, by placing them under community ownership.

The first in that area and the second in the city were purchased under the community ownership initiative, which is supported by the arts council and supporters who purchase "ownership units" in the venues.

John Charles
John Charles

Award-winning journalist with over 15 years of experience covering UK politics and international affairs, known for insightful analysis and investigative reporting.

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